IN THE PRESS

Brooklyn Botanic Garden Concept Shoot.
Credits
Photography: Ches Viloria — IG @chesviloria
Styling: Ariel Wu — IG @arielwuu__
Model: Natasha Luwedde — IG @natashaluwedde
At RRule, every piece begins with the patterns we find in the world around us. The quiet rhythm of waves, the curve of a leaf, the symmetry of petals, the raw edges of stone — these natural details remind us that beauty is never forced, but formed over time.
Our designs echo these organic shapes, translating them into sculptural jewelry that feels both timeless and alive. The ripple of silver reflects flowing water; textured gold mirrors sunlight filtering through trees; soft curves resemble the gentleness of seeds, beans, and blossoms.
By observing nature’s balance of strength and delicacy, we craft jewelry that embodies the same qualities — durable enough to last, yet subtle enough to move with you. Just as nature tells a story through its forms, each piece we create tells a story of harmony, transformation, and connection to the world we live in.